An electric Ford truck is displayed during the Electrify Expo In D.C. on July 23, 2023 in Washington, DC.
Nathan Howard | Getty Images
DETROIT – Ford Motor said Monday that it has hired Apple veteran Peter Stern to lead a newly created division focused on developing and marketing software-enabled customer experiences for the automaker.
Stern, who most recently served as vice president of services at Apple, will be president of “Ford Integrated Services.”
Monetizing emerging software offerings such as advanced driver-assist systems as well as other safety and convenience features
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