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![Keyword Match Types in Google Ads & SEO [2023]](https://static.semrush.com/blog/uploads/media/02/ef/02efc294c5ed5be4777a26b9ebd09a15/kO0VgA-fSoKY9vVJsVnZwFeakm-1q8bQQieXeXeB1jYu5JzDS2OgMW5tT7rK85l_81xbNvtueM0KWGrUQRK0t7J1cQSJ2lHlreo5roClT9Si9SOt4j_W-3B2nSNRDsdbe3hsmdlPPZ2lFAFv-IbF3Tc.png "Keyword Match Types in Google Ads & SEO [2023]")
Keyword match types affect which search queries your ads show for in Google. But...
