Ford workers produce the electric F-150 Lightning pickup at the automaker’s Ford Rouge Electric Vehicle Center on Dec. 13, 2022.
Michael Wayland | CNBC
DETROIT – Ford Motor is increasing production of its Bronco SUV and Ranger pickup, while cutting production of its all-electric F-150 Lightning, the automaker said Friday.
Ford said the production changes are intended to match production with customer demand. They mark the latest cuts or delays to production of EVs amid slower-than-expected customer demand.
“We are taking advantage of our manufacturing flexibility to offer customers choices while balancing our growth and profitability. Customers love the F-150 Lightning, America’s best-selling EV pickup,” Ford CEO Jim Farley said in a release. “We see a bright future for electric vehicles for specific consumers, especially with our upcoming digitally advanced EVs and access to Tesla’s charging network beginning this quarter.”
The announced cut to F-150 Lightning production comes a month after CNBC and other media outlets reported Ford would slash planned production of the pickup roughly in half this year, marking a major reversal after the automaker significantly increased plant capacity for the electric vehicle in 2023.
The automaker will be reducing production of the Lightning at its Rouge Electric Vehicle Center in Michigan to one production shift from two, impacting approximately 1,400 employees. The reduction takes effect April 1.
Ford declined to specify how the eliminated production shift will impact output of the vehicles.
Ford said roughly half of the affected employees will transfer to nearby plants, including the Michigan Assembly Plant that produces the Bronco and Ranger. Others are expected to participate in a “Special Retirement Incentive Program” agreed to in the 2023 Ford-UAW contract, the company said.
The Michigan Assembly Plant will add a third shift this summer to increase production of the Bronco and Ranger, according to Ford. The company plans to add 900 jobs at that plant.
