Looking for a little help with managing your business’s social media marketing efforts? Check out our list of the top social media tools for 2024.
Before we get into the list, let’s quickly go over a few things you need to keep in mind when choosing a social media tool:
- Features: Make a list of features you absolutely need in a social media tool. And note down a few nice-to-haves. Use this list when deciding on a tool.
- Supported platforms: Which social media platforms is your brand active on? Do you plan to add new platforms to your social media strategy in the future? Make sure any tool you choose supports all the platforms you’re using to promote your brand.
- Ease of use: Look for a tool with an intuitive user interface. You don’t want to waste too much time learning how to use the tool (or training your team on how to do it).
- Customer support: Make sure the tool you opt for offers responsive customer support across multiple channels (e.g., phone, email, and live chat). Issues will come up with any tool you use, so you’ll want the vendor’s customer support team to be quick to help you.
With that out of the way, here’s our top social media tools list for 2024.
1. Semrush Social Media Toolkit
Looking for a single tool to help you manage all aspects of your social media marketing efforts?
The Semrush Social Media Toolkit includes all the necessary social media tools for marketing teams looking to generate attention, engagement, and conversions on social media.
It incorporates social media scheduling, publishing, mention monitoring, and analytics in one user-friendly interface.
You can use the Social Media Toolkit to schedule posts across Facebook, Instagram, X, LinkedIn, Google Business Profile, TikTok, and Pinterest.
And reply to messages and mentions across all your social media accounts from a single unified inbox.
The software also allows you to track your competitors’ social media accounts and analyze their strategy.
The Semrush Social Media Toolkit offers detailed reporting on the performance of your social media posts. Which allows you to learn what kind of posts get the most engagement from your audience. So you can focus your content creation efforts on the most impactful types of content.
What We Like
The Semrush Social Media Toolkit allows you to benchmark your brand’s social media performance against the competition.
This helps you learn more about your brand’s share of voice across social media. And shows you whether you need to modify your social media strategy to get better results.
Pricing
You can try out the Semrush Social Media Toolkit for seven days, completely free of charge. If you’d like to continue using the tool after the trial period is over, you’ll need to opt for the paid plan (which costs $29.99/month).
2. Hootsuite
Hootsuite’s social media platform offers a suite of tools to help you manage social media marketing for your brand.
You can use it to schedule posts across popular social media platforms. And see all your scheduled content at a glance using the calendar feature.
The platform offers a handy social listening feature that lets you track topics, hashtags, and brand mentions to understand trends and brand sentiment.
You can also use Hootsuite to manage your social media advertising campaigns. And convert your top-performing social posts into ads instantly by using the Hootsuite Boost feature.
Hootsuite includes comprehensive analytics features that help you review your engagement across different social media platforms.
What We Like
Hootsuite’s OwlyWriter AI feature can generate post ideas, captions, and hashtags for your brand using AI. Which can help save your team a dozen or more hours per week.
Pricing
Hootsuite offers a free 30-day trial you can use to test out the software. Paid plans include:
- Professional ($99/month, billed annually)
- Team ($249/month, billed annually)
- Enterprise (custom pricing)
3. Buffer
Buffer is a social media marketing tool that supports scheduling and publishing content across popular social media platforms. Including Instagram, Facebook, LinkedIn, X, and Pinterest.
It allows you to create separate posting schedules for each of your accounts.
Buffer also gives you a place to save ideas for social media posts. You can organize your post ideas into columns to create your own mini project management tool for your social media marketing efforts.
Buffer also offers a browser extension you can use to save post ideas from anywhere on the web.
And includes an approval workflow feature which helps streamline collaboration and allows you to get posts approved and published more quickly.
What We Like
Buffer can analyze your social media performance to determine the optimal posting frequency, types of content, and posting times for your brand. You can then use the platform’s recommendations to improve your social strategy and drive better results.
Image Source: G2
Pricing
Buffer offers a limited free plan. The pricing for paid plans is as follows:
- Essentials ($6/month for 1 channel)
- Team ($12/month for 1 channel)
- Agency ($120/month for 10 channels)
4. Sprout Social
Sprout Social is a social media management platform aimed at enterprise brands.
It offers features like comments, notes, and content calendar sharing to simplify collaboration. And a Campaign Planner feature which helps you plan and execute social media campaigns with your team.
Sprout Social allows you to streamline reporting by scheduling reports to be delivered to stakeholders automatically at predefined intervals.
It also offers a way to track competitors’ social media performance and compare it with your brand’s performance.
What We Like
Sprout Social’s smart unified inbox feature can detect message sentiment to help you identify high-priority messages.
It also allows you to create rules to route messages to specific team members. And use AI to generate personalized replies.
Image Source: G2
Pricing
You can use Sprout Social’s free trial offer to test out the software for 30 days. After the trial period is over, you’ll need to opt for one of the paid plans:
- Standard ($249/seat/month)
- Professional ($399/seat/month)
- Advanced ($499/seat/month)
- Enterprise (custom pricing)
5. Social Poster
You can use Semrush’s Social Poster tool to schedule and publish social media content across Facebook, Instagram, LinkedIn, X, Pinterest, TikTok, and Google Business Profile.
It allows you to see all your scheduled posts at a glance with the built-in calendar view.
The tool’s AI Assistant feature can help you generate copy and images for your social posts in seconds. All you need to do is enter a prompt and click on “Generate text.”
What We Like
Apart from scheduling individual posts, you can also use Social Poster to schedule social posts in bulk by uploading a CSV file. This can save you a lot of time if you’ve already prepared your posts and social copy in a spreadsheet.
Pricing
You can use the seven-day free trial to test out Social Poster. The paid plan costs $29.99/month.
6. CoSchedule
CoSchedule’s Social Calendar tool lets you schedule, publish, and track your social media posts from a single place.
It allows you to easily reschedule posts by using the drag-and-drop interface. And lets you create reusable templates to speed up post creation.
There’s also ReQueue—a feature that allows you to republish your previously published social posts automatically.
What We Like
CoSchedule’s Social Message Optimizer feature provides recommendations on how to make your social posts more engaging. It’s a handy way to rework your social copy to ensure maximum engagement.
Pricing
CoSchedule has a limited free plan you can use to get started. The full-featured paid plan costs $29/user/month.
7. SocialPilot
SocialPilot is a social scheduling tool aimed at brands and agencies.
You can use it to bulk schedule up to 500 posts at a time. And store and organize post drafts, hashtags, and images in the Content Library for later.
It also makes it easy to collaborate with team members, stakeholders, and clients on drafts, calendars, and approvals. And schedule daily, weekly, or monthly reports to be delivered to stakeholders’ email inboxes.
What We Like
SocialPilot offers a white label solution agencies can use to provide a branded social media management experience to their clients.
It allows agencies to manage multiple clients from one place and deliver branded reports to keep clients in the loop at all times.
Pricing
SocialPilot offers a 14-day free trial you can use to test out the software and see if it’s the right fit for your needs. Paid plans include:
- Professional ($30/month)
- Small Team ($50/month)
- Agency ($100/month)
- Agency+ ($200/month)
8. Later
Later helps you draft and schedule social media content across Facebook, Instagram, TikTok, X, Pinterest, YouTube, and LinkedIn.
It includes a built-in image and video editor to help you make your social media content look just right.
And a Visual Planner feature that lets you see how your social media page will look after publishing a series of posts.
The platform also offers detailed insights on the performance of individual posts to help you identify the types of social media content that works the best for your audience.
What We Like
Later offers a mobile app that allows you to plan, schedule, and publish social media content on the go.
Pricing
You can take advantage of Later’s free trial offer to test out the software. Plans are priced as follows:
- Starter ($25/month)
- Growth ($45/month)
- Advanced ($80/month)
- Agency ($200/month)
9. Social Content Insights
The Semrush Social Content Insights tool helps you analyze how your social media content is performing across Instagram, Facebook, LinkedIn, Pinterest, and X.
You can use it to review the performance of individual posts and your brand’s overall performance across each social platform.
There’s also the Content Mix feature, which allows you to see which content types and tags were most popular among your social media followers.
What We Like
Social Content Insights lets you tag individual posts to group them and perform more targeted analysis. This can be useful if you’d like to analyze the performance of specific campaigns, topics, or types of content.
Pricing
Social Content Insights comes with a seven-day free trial you can use to test out the tool. The paid plan costs $29.99/month.
10. Influencer Analytics
Influencer Analytics is an app for Semrush that helps you find the right social media influencers for your brand.
It allows you to see detailed statistics on an influencer’s following and post engagement.
And an estimate of how much it’s going to cost to collaborate with them, which helps you find influencers that fit your budget.
You can also use the app to manage influencer marketing campaigns from start to finish,including measuring the performance of your campaigns.
What We Like
Influencer Analytics provides you with insights on your competitors’ influencer marketing campaigns. You can check the influencers they’ve worked with and the results they’ve been getting.
Pricing
Influencer Analytics offers a free trial. The paid plan costs $169/month.
11. Keyhole
Keyhole lets you monitor competitors and influencers and get detailed insights into their social media performance.
Image Source: G2
It allows you to create reports comparing competitors and influencers and share them with key stakeholders to keep everyone on the same page.
You can also use it to review reports on the performance of your own social media content. And get recommendations for how to improve your results.
The platform lets you see how many people are talking about your company and understand the overall sentiment toward your brand.
It can also monitor trends and identify trending hashtags to allow you to publish timely social content.
What We Like
Keyhole offers historical data to help you spot trends, understand your audience, and see how competitors’ strategies change over time.
Pricing
Keyhole has a 14-day free trial offer you can use to test out the platform. The pricing for its Social Analytics product is as follows:
- Start ($49/month)
- Grow ($79/month)
- Scale ($119/month)
- Enterprise (custom pricing)
12. Facelift Data Studio
Facelift Data Studio (formerly Quintly) is a social analytics platform that allows you to create detailed reports on your social media performance and the performance of your competitors.
You can choose from over 350 social media metrics to create your reports. And schedule reports to be delivered to stakeholders automatically.
You can also export reports as PDF, CSV, or Excel files.
Facelift Data Studio integrates with Facebook, Instagram, LinkedIn, YouTube, X, Snapchat, and TikTok.
What We Like
Facelift Data Studio offers pre-made dashboards to help you stay on top of your social media performance.
Image Source: G2
You can also create your own custom dashboard to focus on the metrics most important to your brand.
Pricing
Facelift Data Studio offers the following plans:
- S Plan ($490/month)
- Q Plan ($990/month)
- L Plan (custom pricing)
13. Rival IQ
You can use Rival IQ to get insights into the social media performance of your brand and competitors.
It offers comprehensive data on content performance. Helping you uncover top-performing posts, content types, and hashtags.
Rival IQ includes plenty of pre-built reports. But you can also create custom ones and enrich them with tables, charts, and graphics.
And export reports across a variety of file formats. Or schedule them to be delivered to your email inbox.
What We Like
You can use Rival IQ to perform research on influencers and understand their most popular content, how frequently they’re posting, and what kind of engagement they’re getting on their posts.
And then use this information to identify the right influencers for your influencer marketing campaigns.
Pricing
You can use Rival IQ’s 14-day trial to test out the platform for free. The pricing for paid plans is as follows:
- Drive ($239/month)
- Engage ($349/month)
- Engage Pro ($559/month)
Tools for Social Media Content Creation
14. InVideo
InVideo is a video creation tool that allows you to create engaging social media videos.
It includes more than 5,000 templates you can use to get started on your video. And a media library of more than 3 million images and video clips you can use for your projects.
InVideo features an intuitive drag-and-drop editor that helps you customize your videos with ease.
You can remove the background in your video, add music and media, or apply your brand’s fonts and colors with a single click.
What We Like
InVideo’s AI editing features let you generate video scripts, add voice-overs, and more using AI.
Pricing
InVideo has a limited free plan you can use to get started. For more features and no watermarks on your videos, you’ll need to opt for one of the paid plans:
- Business ($30/month)
- Unlimited ($60/month)
15. Canva
Canva is a popular image editor that offers built-in templates for a variety of different types of social media content. Including Facebook posts, Instagram Stories, LinkedIn carousels, and more.
It includes a drag-and-drop editor you can use to further customize templates and add your own unique touch to the images.
There’s also an extensive library of media assets (including photos and illustrations) you can add to your designs.
What We Like
Canva’s Brand Kit feature helps you create on-brand designs every time. All you need to do is add your brand’s colors, fonts, and pre-designed templates. These will then be available for your entire team to use when creating images in the Canva editor.
Pricing
Canva has a limited free plan. For more advanced features, you’ll need to choose from one of the paid plans:
- Canva Pro ($15/month)
- Canva Teams ($10/user/month, with a 3-user minimum)
- Canva Enterprise (custom pricing)
16. Visme
Visme lets you create social media graphics using a drag-and-drop editor. It offers plenty of built-in templates to speed up image creation.
And gives you access to high-quality stock photos you can use in your designs.
Features like comments, mentions, and tags help you collaborate on designs with your team.
What We Like
Visme lets you publish your designs directly to your social media channels in one click.
Pricing
Visme offers a limited free plan. Paid plans include:
- Starter ($29/month)
- Pro ($59/month)
- Enterprise (custom pricing)
17. Social Content AI
Social Content AI can generate hundreds of social post ideas for your brand just from analyzing your website.
From here, the software can then generate the images and copy for your posts.
You can also prompt it to rewrite, shorten, or expand the copy until you’re happy with it.
What We Like
Social Content AI will automatically create perfectly sized images for every social network, ensuring that your social posts will look the way you intended them to in your followers’ feeds.
Pricing
You can try out Social Content AI for free for seven days. After that, you’ll need to opt for the paid subscription, which costs $29.99/month.
18. AI Social Content Generator
AI Social Content Generator is an app for Semrush you can use to create on-brand images and videos in seconds.
It allows you to add your brand’s assets. Such as your brand’s logo, fonts, and colors.
And then creates on-brand visuals based on your prompts.
The tool comes with over 10,000 templates you can choose from for your social media images and videos.
And allows you to save your designs in the built-in Content Library so you can reuse them later.
What We Like
AI Social Content Generator can generate copy in 19 languages. Allowing you to reach a global audience with your social media content.
Pricing
You can try out AI Social Content Generator free for seven days. The paid plan costs $35/month.
19. Midjourney
Midjourney is an AI-powered image generator tool. Currently, it’s only available through the instant messaging app Discord.
To use it, you need to join Midjourney’s Discord server. From there, you can use Midjourney through text prompts typed into the appropriate Discord channel.
Midjourney is capable of creating images in a variety of different styles.
It also gives you the option to input additional prompts to modify a generated image further.
What We Like
Midjourney generates four image variants for every prompt, giving you a wider variety of images to choose from.
Pricing
Midjourney offers the following plans:
- Basic ($10/month)
- Standard ($30/month)
- Pro ($60/month)
- Mega ($120/month)
Social media tools can help you save time and allow you to get better results from your social media marketing efforts.
You can use the Semrush Social Media Toolkit to ideate, draft, and schedule your social media content. And measure the effectiveness of your social media strategy.
