Keeping track of your keyword rankings in search engine results pages (SERPs) is easy when you’re only targeting a handful of keywords.
But if your SEO strategy involves targeting hundreds of keywords, you’ll need a dedicated SERP monitoring tool.
In this guide, we go over our top picks for SERP monitoring tools in 2024.
SERP monitoring tools are designed to help you track your website’s keyword rankings in search engine results pages (SERPs).
Common features of SERP monitoring tools include:
- The ability to add a list of keywords and track their keyword rankings in real-time
- Get alerts for sudden spikes in rankings
- Generate keyword rankings reports
- Receive an email digest of changes in keyword rankings
Here’s our list of the top 11 SERP monitoring tools available in 2024.
1. Position Tracking
Position Tracking is a SERP monitoring tool that helps you track keyword rankings and SERP features across multiple locations and languages.
This Semrush tool allows you to organize your keywords using tags. And add competing domains to calculate your market share in organic search.
Position Tracking also shows you pages on your website that compete for the same keywords, allowing you to prevent keyword cannibalization issues.
There’s also the option to set up alerts and get notified of sudden changes in keyword rankings for your website.
Position Tracking is very easy to use. Simply enter your domain name and click on “Set up tracking.”
Next, choose a search engine, device, and location you’d like to track keyword rankings for. And click on “Continue To Keywords.”
Enter or paste in the keywords you’d like to track rankings for. And click on “Start Tracking.”
The tool will then generate a report of your keyword rankings. From here, you can navigate to the “Overview” tab and scroll down to the “Rankings Overview” section to see a list of all your tracked keywords and their rankings.
What We Like
Position Tracking can help you uncover SERP competitors you should keep an eye on. All you need to do is visit the “Competitors Discovery” tab and scroll down to the “Competitors” section.
Pricing
You can try out Position Tracking (along with other Semrush tools) for 14 days, completely free of charge. Paid plans include:
- Pro ($139.95/month)
- Guru ($249.95/month)
- Business ($499.95/month)
2. SERP Gap Analyzer
SERP Gap Analyzer is an app for Semrush that helps you discover keywords that are easy to rank for.
It looks at a number of weaknesses of the top-ranking pages in the SERPs, such as low-authority websites, search intent mismatch, and outdated content.
The app can also provide recommendations on how to improve your own content to help it rank higher.
Here’s how to use it:
Enter your domain and a seed topic (your website’s core topic), and select a language and country.
The tool will then analyze your query and generate a report that you can access by clicking the arrow icon at the bottom.
Next, scroll down to the “Create New Content” section. Here, you’ll see a list of suggested keywords, their search volume, and how difficult they are to rank for.
You can then use AI to generate title ideas, meta descriptions, content briefs, or full articles for each keyword. Simply click on “Generate Content” and select an option.
What We Like
SERP Gap Analyzer’s AI-powered brief creation feature helps you generate content briefs for your writers in seconds.
Pricing
You can use the seven-day free trial offer to test out the software. The paid plan costs $79/month.
3. Semrush Sensor
Semrush Sensor is a SERP monitor tool that tracks SERP volatility. And helps you stay on top of Google algorithm updates.
You can use it to understand whether your latest decrease in rankings is due to an algorithm update or because of factors you can control.
Semrush Sensor allows you to compare SERP volatility across different website categories, locations, and more.
It can also send you email notifications as soon as a fluctuation in the SERPs is detected.
What We Like
Semrush Sensor can show you which competing domains have been affected by an algorithm update the most. So you can try and outrank them.
Pricing
Semrush Sensor is available for free.
4. AccuRanker
AccuRanker lets you track keyword rankings using its large keyword database.
You can use it to see the keywords your website (and competing websites) rank for.
AccuRanker tracks both desktop and mobile keyword rankings. And you can organize keywords with tags, which can be added manually or automatically (by setting up rules).
Image Source: AccuRanker
The software can also track rankings for SERP features, such as featured snippets.
Its Site Explorer feature helps you get a visual overview of your keyword rankings across different pages on your website.
AccuRanker updates rankings every 24 hours. But you can also request an on-demand update to refresh rankings.
What We Like
AI-powered click-through rate estimation feature helps you understand how much traffic you’ll be able to generate if you rank for a specific keyword.
Pricing
You can use AccuRanker’s 14-day trial to test out the software for free.
The pricing for paid plans depends on the number of keywords you’d like to track. It starts at $129/month for 1,000 keywords.
5. SerpWatch
You can use SerpWatch to track keywords for global and local searches. As well as rankings for SERP features like Map Pack and Image Pack.
There’s also the option to track your competitors’ SERP features. And compare keyword rankings across popular search engines, including Google, Bing, and Yandex.
SerpWatch lets you set rules for custom notifications and alerts across email and Slack.
For agencies, there’s the option to manage client projects from a dashboard. It’s also possible to set up white label client portals using the software. These can be customized to fit your agency’s brand.
What We Like
SerpWatch integrates with Zapier, allowing you to automate a variety of tasks based on your keyword rankings.
For example, you could set it up so that a sudden drop in keyword rankings results in automatically creating a task in your project management tool and tagging your SEO specialist to check the affected pages.
Pricing
SerpWatch offers the following plans:
- Starter ($49/month)
- Growth ($99/month)
- Premium ($349/month)
6. SE Ranking
SE Ranking allows you to track keyword rankings across major search engines.
Apart from tracking rankings for your own website, you can also track up to 20 competitors.
SE Ranking supports checking keyword rankings for up to 100 locations per project. And offers SEO performance tracking thanks to integrations with Google Analytics and Google Search Console.
You can use it to analyze rankings across any date range thanks to historical keyword data.
And organize all your keywords with groups, tags, and notes.
What We Like
SE Ranking can surface the keywords and pages that generate the most organic traffic for your website. And automatically identify keyword cannibalization issues.
Pricing
SE Ranking offers a 14-day free trial you can use to test out the software and see if it’s the right fit for your needs. Paid plans include:
- Essential ($65/month)
- Pro ($119/month)
- Business ($259/month)
7. Pro Rank Tracker
With Pro Rank Tracker, you can track keyword rankings across Google, Yahoo, Bing, YouTube, and Amazon.
It supports tracking rankings in both desktop and mobile search results. As well as local search rankings across many countries and languages.
Image Source: Pro Rank Tracker
The software can generate reports on your SEO performance automatically. There’s also the option to schedule reports to be delivered to your email inbox daily, weekly, or monthly.
What We Like
Pro Rank Tracker offers mobile apps for iOS and Android, allowing you to track keyword rankings on the go.
Pricing
You can try out Pro Rank Tracker for free for 14 days. The pricing for paid plans is as follows:
- Starter (starts at $49/month)
- Pro (starts at $109/month)
- Agency (starts at $180/month)
8. Advanced Web Ranking
Advanced Web Ranking can help you track keyword rankings across many search engines and countries.
Rankings are updated daily. But you can also request an on-demand update.
You have the option to create detailed reports on your SEO performance using any of the built-in report templates. Or build a custom report.
You can also use Advanced Web Ranking to measure your website’s share of voice in organic search results and benchmark it against your competition.
What We Like
Advanced Web Ranking’s SEO forecasting feature can help you estimate how much traffic your website can generate from organic search.
Pricing
You can use Advanced Web Ranking’s 30-day free trial to test out the software. Paid plans include:
- Pro ($99/month)
- Agency ($199/month)
- Enterprise ($499/month)
- Custom (custom pricing)
9. Whatsmyserp
Whatsmyserp is a simple but effective rank tracking tool that offers daily rankings updates and unlimited on-demand checks.
It also acts as a local ranking SERP monitoring tool by allowing you to stay on top of rankings in local search results through location-specific keyword tracking.
And gives you the option to set up alerts to notify you of specific changes in keyword rankings.
What We Like
Whatsmyserp’s Chrome extension allows you to get quick access to keyword data right from within Google’s search results.
Pricing
Whatsmyserp offers a seven-day trial you can use to test out the software’s features for free. The pricing for paid plans is as follows:
- Foundations ($19.99/month)
- Premium ($29.99/month)
- Pro ($59.99/month)
10. Wincher
Wincher tracks keyword rankings for mobile and desktop searches across 180 countries.
You can also use it to track competing domains and get alerts when their rankings change.
The platform offers both manual and automated reports to help you stay on top of your keyword rankings at all times.
It also integrates with Google Search Console and Looker Studio, allowing you to create even more advanced SEO reports.
What We Like
Wincher lets you review up to 24 months of historical data on any keyword. Which helps you get an understanding of what it takes to rank.
Pricing
You can try out Wincher for free for seven days. If you’d like to continue using the software after the trial period is over, you can opt for one of the paid plans:
- Basic ($49/month)
- Standard ($89/month)
- Professional ($319/month)
11. SpySERP
SpySERP is a keyword tracking tool that allows you to track keyword rankings for your website and for up to 100 competing domains.
There’s also the option to benchmark your performance against the competition. And a cannibalization control feature that helps you spot and prevent keyword cannibalization issues.
The software is also capable of grouping your keywords automatically, which helps simplify organization.
What We Like
SpySERP offers an interesting way to compare SERPs side by side.
For example, you can use it to compare desktop and mobile search rankings for a specific keyword. Or review keyword rankings for different locations side by side.
Image Source: SpySERP
Pricing
SpySERP offers a free plan that’s limited to one project and five keywords. There are also two paid plans:
- Pro 10K ($9/month)
- Enterprise (custom pricing)
SERP monitoring tools like Position Tracking, SERP Gap Analyzer, and Semrush Sensor help you track keyword rankings and SERP volatility in real-time.
Sign up for a free trial to get started with Position Tracking today.
