A content audit is the process of collecting, organizing, and analyzing all the content on your website to see whether it meets your goals and resonates with your audience. By taking inventory of each blog post, product page, or other assets, you can identify what’s performing well, spot areas for improvement, and make informed decisions about whether to keep, update, rewrite, or remove content.
The purpose of a content audit is to ensure that your content supports your business objectives. You might check metrics like page views, bounce rates, and conversion rates to see which pieces connect best with users. If a page isn’t performing, you can optimize it, remove it, or merge it with another page. If it’s outdated, you can refresh it with new information.
When you complete a content audit, you’ll see which pieces help you reach your goals and which ones don’t. This insight makes your content strategy easier to plan and more effective. You end up with a website that’s more organized, more relevant, and better at meeting your business goals.
Further reading: How to Do a Content Audit
