Clicks Don’t Pay the Bills: Use This Audit Framework To Prove Content Revenue [Mozcon 2025 Speaker Series]

Organic traffic doesn’t pay the bills. Not anymore.

For years, we’ve measured content success with vanity metrics showing traffic charts shooting in the right direction. 

The truth is that traffic has never guaranteed revenue, and the current landscape of AI overviews cannibalizing clicks has made this problem more visible.

For too long, SEOs have built bloated content clusters in pursuit of scale, often without asking the most important question: What is the potential impact of this page on our business goals?

 At MozCon 2025, I will confront two issues we’ve ignored for too long. The long-term impact of producing too much content and why we need a new forecasting model not tied to vanity metrics.