How To Build AI Tools To Automate Your SEO Workflows [MozCon 2025 Speaker Series]

Marketers are under pressure to do more with less, but building your own tools isn’t as out of reach as it seems.

When I started out, I didn’t want to manage a big team. So I looked for ways to automate repetitive work, not because of budget constraints, but because I wanted to scale without growing overhead.

Today, with tools like ChatGPT, Claude, and Colab, you don’t even need to learn how to code to do the same.

In my MozCon talk, I’ll show you how to build custom tools using AI and no-code workflows. Whether you’re working solo or in a lean team, you’ll walk away with a practical framework and the confidence to start building without a technical background.