How To Drive More Conversions With Fewer Clicks [MozCon 2025 Speaker Series]

Stop chasing traffic and trends without the data. We know that SEO strategies need to be more agile than ever, but staying grounded in your brand’s roots will consistently be the key.

Here’s what you’ll learn in my MozCon presentation:

A framework for conversion-focused SEO

 Learn how to refocus your SEO strategy around purchase intent, build high-converting content, and turn traffic into tangible business results.

How to navigate the demand deficit

I’ll show you how to overcome shrinking top-of-funnel visibility by diversifying your channels based on audience behavior and product fit.

Strategies for long-term brand loyalty

 Learn how to build audience trust and brand affinity in crowded markets where you’re not the only one selling similar products.