People cross the street outside Macy’s Herald Square store on December 17, 2023 in New York City.
Kena Betancur | Corbis News | Getty Images
Macy’s on Thursday said it will cut about 3.5% of its workforce and close five of its namesake stores as the legacy department store moves to trim costs and turn around slowing sales.
The move will affect approximately 2,350 positions across its corporate office and stores, company spokesman Chris Grams said. The stores will close in early 2024, he added.
“As we prepare to deploy a new strategy to meet the needs of an everchanging consumer and marketplace, we made the difficult decision to reduce our workforce by 3.5% to become a more streamlined company,” the company said in a statement.
Macy’s is the middle of an effort to turn the roughly 166-year-old department store into a brand that resonates with consumers who are shopping online, looking for value and turning to competitors including e-commerce retailers like Amazon and Shein, big-box players like Target and off-price names like TJX-owned T.J.Maxx instead of its stores. As part of that push, Macy’s is overhauling its private label brands, opening smaller shops outside of the mall and looking to its beauty chain, Bluemercury, and higher-end department store, Bloomingdale’s, to drive growth.
In the fall, the company said it would open up to 30 smaller stores in strip malls over the next two years. Macy’s has been better known for giant mall stores, but the company is trying to chase consumers in the suburbs who are going to outdoor shopping centers a short drive away for groceries or a new outfit.
Macy’s, the parent company that includes its namesake brand, Bloomingdale’s and Bluemercury, will also get a new leader soon. Tony Spring, CEO of Bloomingdale’s, will step into the CEO role for Macy’s in early February as outgoing CEO Jeff Gennette retires.
On the company’s earnings call in October, Chief Financial Officer and Chief Operating Officer Adrian Mitchell hinted that Macy’s would take another hard look at its stores. He said the company had to “deliver relevant products, strong value and a more enjoyable shopping experience,” and some of that would include “optimizing our physical footprint.”
“We are committed to bringing more inspiration on a daily basis to our customers,” he said. “We look forward to sharing more on how that ladders to long-term profitable growth on our fourth quarter call.”
Mitchell also told investors on the call that Macy’s “anticipated closure of less than 10 locations in early 2024.”
Yet Macy’s sales and stock performance have lagged. The company has not yet reported its holiday quarter, but said in October that it expected same-store sales to decline by up to 7% for its fiscal 2023. It’s expected to report fiscal fourth-quarter earnings in late February.
Shares of the company closed on Thursday at $17.93, down nearly 11% so far this year. That compares to the roughly flat performance of the S&P 500 during the same period.
The news was first reported by The Wall Street Journal.
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