Yes, website traffic is a KPI. Website traffic shows how many people visit your site over a given period. Website traffic is an important KPI to track because it can reveal whether your marketing efforts are attracting an audience.
Typically, website traffic serves as only one of several KPIs because it doesn’t show whether visitors take actions that benefit your business. Combining traffic data with other KPIs (like conversions, revenue, customer lifetime value, and click-through rates) provides a more complete view of your online performance. This balanced approach helps you see the true impact of your efforts and make informed decisions that drive real results.
Further reading: SEO KPIs to Track & Measure
